Dan Harrill
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Brewed for Adventure.

I created the Trail Beer brand, strategy, and packaging for 10 Barrel to go anywhere you can get to with a good pair of hiking boots. Each season the can's entire label changes and sports a high-quality full color photo from a chosen photographer. These photographers act as a rotating influencer program to advertise the product directly to the audience the beer was brewed for. To further support the character of the beer, each season 1% of profits are donated to an outdoor related charity. Quickly Trail Beer, a good but fairly basic Pale Ale, has become 10 Barrel’s fastest growing product. Amazing proof that when the perfect strategy and creative come together the results and fans will follow.

 

Created For —
10 Barrel Brewing Co.


Project Scope —
Branding, Identity, Packaging, Influencer Program, Social Advertising Campaign.

 
 
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Trail Beer was one of the first alcoholic beverage’s built specifically around a social media and influencer based brand structure.

 
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