Dan Harrill

Purest Ancestral Lineage

I set out with Totem Farms to create a cannabis brand that captures the spirit of their farms mission to produce the finest cannabis products from some of the most premier selection of plant genetics available. The goal was to create a complete brand package that reflected the quality of the flower, along with the deep roots of world renowned cannabis grown in south west Oregon.

I created a branding system for Totem that uses an animal in a totem pole to represent each of the companies product categories, with the full pole being the main supporting visual. To bring the idea to life we pulled in illustrator Kyle Sauter to render the beasts in detail.


Created for —
Totem Farms

Project Scope —
Branding, Package Design, Content Direction, Copywriting