Slay Cold Smoke.
When Oregrown partnered with local board shapers Snoplanks to create a line of limited edition artist collab snow surfers they asked for development of a series of videos and promotional content to build up excitement for the product launch. I helped create a campaign to explain the story behind the release and build hype for their push into the snow sports lifestyle. I developed an outline for the story and release strategy, then directed the video and photo shoots and post production to gather and deliver the assets.
Created For —
Project Scope —
Creative Direction, Video and Photo Direction, Photography, Copywriting, Package Design