A Salute to Summer.
Burton's Durable Goods brand was started as a committed push into a year-round strategy for the company. Being a winter focused brand, there was 6+ months of Spring/Summer business up for grabs. Burton needed something that showed that this line of apparel and camp supplies wasn't just a side hustle, but a full-fledged extension of the lifestyle they already own.
Created for —
Project Scope —
Art Direction, Design, Package Design