Form Follows Function.
I worked on the branding and design for Burton's [ak] line of high-end Gore-tex outerwear for multiple years. Built with the highest quality materials these products are ready to get gnarlier than 99% of us normal folks dare. The creative for [ak] focused on the motto of "Form Follows Function". The branding expressed this key foundation through use of simple layouts, bold colors, clean geometric shapes, and clear story driven messages derived from the riders point-of-view. These designs were used for all marketing, advertising, digital, retail, content, and packaging to help push Burton's premier line of outerwear into the hands of powder hungry consumers around the world.
Created For —
Project Scope —
Art Direction, Branding, Design, Package Design